Editorial Services
Being able to write succinctly is an art. Choosing the right word, constructing clear sentences and putting them together in readable prose is a service that we offer to our clients. We have written a number of articles, brochures, web sites, reports and new business proposals, all with the same care for choosing the right words to send the desired message. Here are samples of recent editorial assignments:
Project: Physician Magazine
Client: Lake Hospital System
Assignment: Lake Hospital System decided to create a magazine to be distributed to the 570 physicians on staff. I wrote the feature articles and physician bios for several issues of the 16-page Physician Connection. Topics for Issue 3 included gynecological surgeries, short-term memory loss, laparoscopic nephrectomy, minimally invasive treatment for carotid artery disease, laparoscopic colon surgery and chronic pain.
Published: Fall 2006
Project: Wedding Feature
Client: Cleveland Jewish News
Assignment: The Cleveland Jewish News' Special Sections Editor needed a 500- to 700-word feature on bridal gowns for its 2006 Weddings issue. She gave me five names of wedding fashionistas to interview on style trends, flattering lines for various body types, alterations and second-time bridal attire.
Published: "The Look" February 2006
Project: Healthcare Article
Client: Cleveland Jewish News
Assignment: The Cleveland Jewish News wanted a consumer article on "the common influenza that plagues us every winter." I was asked to interview two to three physicians for answers to such questions as, What is the flu? For whom is it particularly dangerous? How can we prevent it? How do we treat it? Article length: 930 words.
Published: "An Ounce of Prevention . . . at Flu Season," December 9, 2005
Project: Feature Article
Client: The Plain Dealer
Assignment: The Plain Dealer publishes Health, a quarterly guide to better living, as an advertising supplement geared toward the healthcare industry. We have written several articles for Health, including the one here discussing the Atkins diet. For this article we interviewed two patients (one of whom is a physician) and three dietitians to obtain a thorough perspective on the pro's and con's of the Atkins diet.
Published: February 11, 2003
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Published article cover JPG |
Project: Bridal Advertising Supplement
Client: The Plain Dealer
Assignment: We were approached by the custom publishing group of The Plain Dealer to write a series of bridal articles totaling 3,000 words due in less than two weeks. We were assigned the people to interview, so the challenge was to make contact, set up the interview and WRITE!
Published: October 10, 2002
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